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Brother |
Building on the core competence of printing technology, the company develops communication and printing devices aimed at enhancing efficiency and performance of offices. The company specifically targets SOHO and mid-size offices and offers innovative products quickly by addressing specific customer needs.
The company's product line includes fax machines that boast large market shares in the US and printers featuring high quality output and quick printing. Brother was the industry leader for multi-function machines, by being first to combine several office equipment functions into one machine. Our multi-function center (MFC), a machine featuring faxing, printing, copying and scanning capabilities, led the way to generate a new category in the industry. Among our unique products is a fax machine for home use, released only for the Japanese market, that allows users to choose the ringing tone from a database of the latest music software (which was originally developed for the on-line karaoke system produced by Brother).
The Information & Document Company continues to pursue advanced printing technology, primarily those of laser and color inkjet, aiming for even faster and higher quality printing and striving to bring a pleasant business environment into offices by always anticipating what customers need and desire. |
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